Explore downtown Lincoln at Downtown 101

The Downtown Lincoln Association will be offering students a chance to unwind after the first week of classes through Downtown 101, an event offering a free concert and more at Tower Square today.

The event will showcase many of the downtown businesses Lincoln has to offer. Along with music, each booth at Downtown 101 will give away free items including food, coupons, movie tickets and gift cards. DLA said they expect about 700 people to participate.

“I am excited because it is a great place to see what opportunities the community of Lincoln has for us students, as well as a fun event with great music and free food,” said sophomore broadcasting major Ramsay Wehr.

Students can engage with business owners and learn about special offers going on throughout the school year. Booths will provide information specific to each business, and some will have interactive games and giveaways. Additionally, the event will be handing out gift bags between 5 p.m. and 8 p.m.

“I am really excited for Fly Fitness,” Wehr said. “They have fun workout classes and I am really into fitness. I am also excited for The Coffee House because it’s my favorite coffee place to relax after a long day or just to hang out with friends.”

Booths consists of General Nutrition Centers, Lotus House of Yoga, Francie and Finch Bookshop, Onyx Piercing Studio, Marcus Grand Cinema, Downtown YMCA, Lincoln Running Company and Black Market Clothing Exchange. Food and drink-related booths include The Coffee House, Dempsey’s Burger Pub, High Vibe Cafe and Jimmy Johns.

Music for the Downtown 101 concert will begin at 5 p.m. and end at 8 p.m. at Tower Square. DJ Nick the Quick will start the concert with a mix of rock and pop, followed by two local bands, Glo Worm and A Ferocious Jungle Cat.

“I love how there will be local bands playing,” Wehr said. “In Lincoln there are a lot of new artists that are trying to break into the music world. It’s always fun to see them at small events like this and then I can say that I knew them when they make it in the music industry.”

One of events DLA Marketing Manager, Grant Weber, said he’s most excited to announce is the “shop quiz,” a melding of different games with rewards.

“It’s sort of like a scavenger hunt with challenges,” Weber said. “It’ll also give people who are not familiar with downtown a chance to get introduced to it.”

The shop quiz was created to help players get more familiar with downtown Lincoln shops. Players complete specific tasks provided by the DLA. For each completed assignment, players will receive an additional $1 on their Downtown Lincoln gift card. If players complete all 30 assignments in the allotted time, the DLA will load an extra $20 to the gift card, maxing out their total earnings at $50. The completed quiz must be turned into the DLA’s office before 4:30 p.m. on Sept. 2 to receive a gift card.

“Other students should go because it is a great entertaining event that will show them the community and is another way to get students to explore downtown Lincoln,” Wehr said.

For Weber the best part about this event is also the introduction to the downtown Lincoln community, both businesses and people. The 35 vendors represented in the event would usually be scattered from the Haymarket to just off the UNL campus, but at Downtown 101 everyone is visible.



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